English is the world’s most widely spoken language but the vast majority of speakers are not ‘native’.
Of the approximately 1.5 billion people who speak English, less than 400 million use it as a first language.
In Australia alone, 26% of households do not speak English at home.
The implications for businesses presenting information online are profound.
There is a very real need for all content to be available in the language of the customers’ choice.